Imagine the day that you don’t have to work up the courage to ask that well-dressed woman in the coffee shop where she got that cute sweater? We may be much sooner to that day than you know! Don’t believe me? As you very well know, our world of mixed and augmented reality have been making their way into the fashion universe for quite some time. Here are some awesome examples of companies and their ventures with AR.
A collaboration with google and the company Avametric allows users to virtually try on clothing of Gap Inc., which, in addition Gap also owns Banana Republic, Old Navy, Athleta and Intermix. Ideally, if you “try” on the clothing or even on the mannequin, you can purchase the clothing through the app– without going to the store! It is currently focusing on its audience of Google Tango smartphones.
The London-based company also uses the same Apple ARKit tools to create an app that digitally plants inspired drawings by artist Danny Sangra into the camera subject’s surroundings. They can export the pictures to social media in a Burberry frame and is used as a way to engage Burberry customers.
In 2010, the company ran an international campaign in GQ magazine that when you held the ad to your phone, visitors could watch short films created for AR featuring Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata.
Dior offers a new way to show customers what it’s like to be backstage at a fashion runway by creating Dior Eyes, its new virtual reality headset. The led-backlit headset was entirely created with 3D printing materials thanks to their partnership with the French company DigitasLBi. According to E&T, the headset includes “a smartphone with an embedded high-density screen (515 PPP), providing 2K image resolution, and a field of vision close to 100°. Two high-quality speakers transmit holophonic audio recorded live in 360°, while 40mm focal and a 35mm diameter lenses convey the high-definition imagery back to the user.”
The online prescription company also uses Apple’s ARKit to create a feature on its online app to make recommend glasses. The app uses the a smartphone camera to map your face virtually and find the best fit based on that data. Additionally, you can virtually try on a frame. A unique change to many online prescription companies that only use pictures and are not always accurate for scale.
The future will present itself with even more opportunities for AR technology and fashion, as tech companies such as Apple are making it even easier for developers to create apps for customers, using ARKit. In the end, it brings a new level of interaction along with problem solving and not only adopted in fashion, but in home goods and more. The future is now!