Strategic Career Intelligence for Salesforce and SaaS Pros
About
I’ve spent 9+ years in the Salesforce ecosystem as an admin, business analyst and consultant. I’m a Salesforce Certified Administrator, a LinkedIn Learning instructor and a TDX speaker.
Lipstick and Tech is where I turn that experience into honest insight and doable steps, so your Salesforce or SaaS career grows without burning you out.
Everything here comes from doing the work, not just talking about it.
9+ years
in the Salesforce ecosystem, since 2017
Certified
Salesforce Certified Administrator, Business Analyst, Agentforce Specialist and more
Instructor
Salesforce for Admins on LinkedIn Learning
Speaker
TDX (Salesforce’s developer and admin conference)
100+
Agentforce Specialists through my internal bootcamp
300+ users
supported in Salesforce orgs as an admin, BA and consultant
B.S. & M.S.
Completed accredited education at Purdue & Carnegie Mellon University
Asana Pro
Asana Certified Pro, the tool behind my study plans
Whatever brought you here, you’re not the only one, and it’s not a you problem.
It’s harder than the hype says, and still doable. Start with what the roles actually involve.
It’s the market, not you. A simple weekly system beats endless scrolling.
Some tasks are shrinking, others are growing. I’ll show you which is which.
Your value isn’t your job title. Rest is part of the plan.
You’re closer than you think. Your daily work may already count as admin experience.
Your systems thinking transfers. It’s about showing it in Salesforce terms.
My promise: honest insight, doable steps, and a career without burnout.
A free career guide and resources that tell you what’s actually changing, without hype or doom.
Lessons Learned: one honest lesson and one doable step, every week.
Real talk: I didn’t start in Salesforce. I started on a help desk after earning my degree in Computer Information Technology, learning how much people depend on systems that just work. Curiosity pulled me toward the CRM, then into administration, business analysis and consulting.
Plot twist: years of doing it all caught up with me, and I burned out. I took a real break, rebuilt my routines around health first, and came back slower on purpose. That’s why everything here is built on small strategic steps instead of hustle.
CONFESSION
I treat a big LEGO build like a release plan: sort the bricks, follow the booklet, take breaks. Turns out it works for cert studying too.
Your value isn’t your job title. Mine isn’t either.
Instruction booklets are just good documentation
I plan a festival weekend like a run of show
Comebacks, cliffhangers and the best fan chants
Lip Service is where these show up
Speaking
I speak about Salesforce careers, learning the platform smart, and building a career without burning out, for conferences, user groups, student groups and company teams.